The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Paperback)

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs Cover Image
By Jim Kalbach, Michael Schrage (Foreword by), Michael Tanamachi (Illustrator)
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Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.



Product Details
ISBN: 9781933820682
ISBN-10: 1933820683
Publisher: Two Waves Books
Publication Date: April 7th, 2020
Pages: 320
Language: English
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